Two veterans of authorized media have partnered to launch a communications agency to signify to signify authorized and enterprise purchasers in advertising, media relations, disaster administration and extra.
Referred to as LIMELIGHT, the brand new agency has been launched by Kenneth Gary and Erin Harrison, each former authorized journalists who labored at ALM and each of whom have since labored in quite a lot of public relations, advertising and enterprise growth roles.
Their new agency, they are saying, will leverage know-how and business experience serve purchasers navigating advanced authorized and enterprise landscapes, providing a collection of progress communications providers, together with strategic planning, media relations, disaster administration, content material creation, digital and social media advertising, video manufacturing, and occasion administration.
“We created LIMELIGHT to handle the evolving wants of companies working in extremely regulated industries and a digital-first world,” stated Gary in an announcement saying the launch. “Our in depth understanding of the place regulation and enterprise converge permits us to develop novel data-driven methods that ship tangible outcomes for our purchasers.”
Gary, who was skilled as each a lawyer and journalist, most just lately labored as chief progress officer at Infinite International, a communications agency that serves authorized, monetary and company purchasers, and, earlier than that, as a companion Baretz+Brunelle, a PR agency that serves regulation corporations and others within the authorized business.
From 2009-2014, Gary labored on the authorized and enterprise publishing firm ALM, the place he was writer of The Nationwide Regulation Journal and Authorized Instances. From 2015-2015, he returned to ALM as vice chairman and group writer for the regulation agency section, overseeing a portfolio of manufacturers that included Regulation.com, The Nationwide Regulation Journal & Authorized Instances, Company Counsel, and Inside Counsel.
Harrison was at ALM from 2013-2017, the place she served as affiliate writer and editor-in-chief of Inside Counsel, editor-in-chief of Legaltech Information, and editor-in-chief of multi-platform content material.
Since leaving ALM, Harrison has held roles at a number of PR corporations serving the authorized market, together with most just lately as a senior vice chairman at The Bliss Group and NextTech Communications, and previously as a managing director at Plat4orm and Baretz+Brunelle.
“Limelight is greater than only a communications agency,” Harrison stated within the announcement. “We’re strategic companions who assist our purchasers navigate distinctive challenges, seize new enterprise alternatives, and obtain their goals with velocity and precision.”
Full disclosure: I previously labored at ALM as editorial director of litigation providers and editor-in-chief of The Nationwide Regulation Journal, however I used to be there earlier than both Gary or Harrison.
