A rising development is portray an image that navy spouses and veterans are “challenged and damaged,” and spouses and veterans themselves might be key to altering that narrative, in response to a veteran and consulting agency co-founder who’s aiming to vary that narrative.
Turning these perceptions round — towards a extra constructive view of the navy expertise — might be key in addressing problems with navy partner unemployment and veteran unemployment, in addition to bigger points round recruiting and retention, in response to Kevin Schmiegel, a retired Marine Corps lieutenant colonel who’s chief government officer of ZeroMils, a social affect consulting agency.
“To us, portray an image that veterans and spouses and our households are damaged, are challenged, isn’t proper,” Schmiegel stated earlier this month on the Protection Information Convention.
He and one other Marine based the consulting agency a number of years in the past “in response to rising traits that we noticed within the public, personal and nonprofit sectors that painted an image about veterans, navy spouses and our households that we didn’t like,” Schmiegel stated.
Altering that narrative will assist transfer the needle on partner and veteran unemployment, he stated.
“It’s on us to vary the narrative, veterans and navy spouses, one after the other,” Schmiegel added
ZeroMils was based “on the premise that we might work with a number of firms, a number of nonprofits to vary the narrative about how our neighborhood is seen and heard within the office and society.”
There are different large points at stake, he stated: navy recruiting and retention. “The actual fact is, younger folks suppose veterans, navy spouses and our households are challenged and damaged,” Schmiegel stated.
He cited a Protection Division statistic that 62% of younger folks suppose all veterans have a psychological dysfunction.
“That’s largely pushed by a story from a bunch of nonprofits that paint an image that we’re damaged, we’re victims,” he stated. If that narrative can change, Schmiegel thinks the numbers of younger folks with the propensity to hitch the navy will enhance.
At present nearly 9% of younger folks between the ages of 16 and 21 have the propensity to serve within the navy, in response to a 2022 survey by the Nationwide Navy Household Affiliation.
Too typically, veterans and navy spouses have the flawed strategy in speaking about their service, Schmiegel stated. With regards to hiring navy spouses, typically employers suppose it’s a problem.
“However the panorama has modified. Ten and a half million unfilled jobs in America is a number of unfilled jobs. As a expertise pool, as a useful resource, there isn’t a higher expertise pool than veterans and navy spouses. We’ve got to begin speaking to employers that approach. After we go into an interview and we’re in search of significant employment, I believe we have to take the narrative again and speak about our service differently,” he stated.
For firms and different organizations to say they’re “military-friendly and military-ready” isn’t ok, Schmiegel stated.
“What does that imply? You’re doing us a favor by giving us a job? You’re being pleasant to us? What are you doing to assist us develop and thrive? Culturally, firms have to contemplate that this isn’t nearly placing butts in seats,” he stated. “You probably have a abilities hole of a whole bunch or 1000’s or tens of 1000’s, it’s important to construct a tradition that offers veterans and navy spouses greater than only a job…. What else are you doing to assist them discover goal via continued service?”
Some employers would possibly present worker useful resource teams to assist veterans and spouses join with one another, share experiences, and concentrate on serving to them deal with their bodily and psychological well being. Employers have to create a tradition for veterans and spouses that improves job satisfaction, efficiency and retention.

Inroads have been made in tackling the issues of veteran unemployment, because of efforts of presidency, firms and personal organizations like Hiring Our Heroes. The unemployment charge for all veterans has dropped from 8.3% in 2011 to three.4% in August, in response to the Division of Labor’s Bureau of Labor Statistics.
However partner unemployment has remained persistently above 21%, in response to numerous surveys, though the Division of Labor doesn’t observe partner unemployment because it does veteran unemployment. A key distinction between the 2 populations is that energetic obligation spouses are more likely to transfer each a number of years when their service member is transferred, which makes it tough to search out and preserve employment.
Karen has coated navy households, high quality of life and client points for Navy Instances for greater than 30 years, and is co-author of a chapter on media protection of navy households within the ebook “A Battle Plan for Supporting Navy Households.” She beforehand labored for newspapers in Guam, Norfolk, Jacksonville, Fla., and Athens, Ga.